Use Case
Promote studio experience & increase local visibility through targeted influencers.
Background
Holmes Place, a premium fitness studio brand, sought to drive local engagement and boost visibility across its gym locations. Instead of polished ad campaigns, the goal was to showcase real fitness journeys through authentic, recurring content.
Strategy & Implementation
Over a 3-month period, Holmes Place partnered with 18 nano- and micro-influencers, selected based on the locality of their follower base to ensure hyper-targeted visibility.
Refluenced supported the campaign by:
Granting influencers unlimited studio access
Encouraging them to share real routines, class experiences, and personal fitness goals
Coordinating closely with creators to ensure consistent storytelling across the campaign
The content captured:
Workout routines & training insights
Group classes and studio facilities
Wellness zones and recovery experiences
Why Nano- & Micro-Influencers?
✅Local Reach, Local Results
Nano/micro creators were matched to studio locations to engage hyper-local fitness communities.
✅Authentic Fitness Narratives
Real members sharing real workouts built more trust than ads.
✅Ongoing Content, Stronger Impact
Recurring Reels and Stories built momentum, familiarity, and higher recall.
✅Community-Led Credibility
Creators acted as trusted studio ambassadors, engaging followers continuously.
Result
This wasn’t just a gym trial — it was a strategic campaign to build community trust and amplify real user stories within Holmes Place locations. The results spoke volumes:
Strong local presence across Instagram
New brand ambassadors emerged from the creator pool
Campaign content reused for in-studio screens, PR, and organic social feed
Next steps
Holmes Place plans to deepen partnerships with high-performing creators and replicate this success across more studio locations.
Campaign duration
3 months
Activated influencers
18 Nano & Micro
Budget per influencer
150 € (gym membership)
Reach
66
Impressions
70
Engagement Rate (ER)
8.5%
New Brand Ambassadors
10
Top reached city
Berlin
