Build Trust, Explain Product Usage, Launch Products, and Maintain Ongoing Awareness
For home and electronics brands, success often depends on showing how products work and fit into real life. Refluenced helps companies in this space generate trust and education-driven content through nano- and micro-influencers who create engaging, real-world demonstrations.
Whether you're launching a new device, introducing a furniture line, or educating customers on product setup, Refluenced enables you to:
Produce high-quality unboxing, setup, and tutorial videos that simplify even the most technical products
Use lifestyle creators who feature your products naturally within home tours or daily routines
Build product credibility with authentic reviews and personal recommendations
Leverage long-form TikToks and Instagram Reels to dive deeper into features and benefits
1
Product detail pages (DTC or marketplaces)
2
Setup or instructional video libraries
3
Organic social feeds
4
Paid ad campaigns (especially Spark Ads)
Content ideas
“This $99 gadget changed my morning routine”
Voiceover walkthrough: “How I set up [Brand] in 60 seconds”
Creator home tour with product featured and in use
Review and recommendation video: “Why I switched to this lamp/desk cleaner/speaker”
Campaign example: ABOUT YOU
ABOUT YOU used Refluenced to promote its app’s Size Guide feature via TikTok. By working with 39 nano- and micro-influencers, the brand delivered content that felt like native creator output—not an ad. With just €250 in Spark Ads budget, the campaign generated over 234,000 reach and a CPM of only €0.50.
